dimend SCAASI was founded in 1997 by Isaac Gottesman, a professional who came to retail jewelry from within the diamond wholesale industry. This origin story is central to understanding what makes the store different from typical jewelry retailers. Isaac's background in wholesale diamonds gave him direct insight into the pricing structures, quality differentials, and information asymmetries that make the traditional jewelry retail experience intimidating for buyers. He understood what honest, transparent diamond pricing looked like from the supply side, and he built dimend SCAASI to bring that transparency to the retail customer. The store's first website launched in 1998, making dimend SCAASI an early adopter of online diamond retail in a period when most jewelry stores had no digital presence. This early digital orientation reflected Isaac's understanding that informed buyers make better purchasing decisions, and that providing information builds trust rather than undermining sales.
dimend SCAASI | 5 S Wabash Ave STE 1734, Chicago, IL 60603 | +1 312-857-1700
